Competitor Monitoring Across Public Conversations
Understand why people consider an alternative, what they praise, and where they encounter friction. Build competitor research from attributable public conversations instead of isolated anecdotes.
By ChatterBeam · Updated
At a glance
Track competitor product mentions, compare customer feedback, and investigate changes using source-linked conversations in ChatterBeam.
Give each competitor a clear keyword
Add product names as separate keywords and group related products together. Include common aliases and exclude ambiguous uses. Keep source selections consistent when comparing competitors.
Compare the same period and sources
Use Analytics to review collected mention activity within a chosen date range. Investigate changes by returning to the underlying mentions. Collection volume depends on provider coverage and keyword rules, so it is not a measurement of market share.
Look for reasons behind switching
Filter mentions for questions, complaints, and comparisons. Read source links to distinguish a genuine buying question from commentary or a promotional post. Save relevant views for repeated research.
Turn findings into a reviewable decision
Record the date range, source selection, and examples supporting a finding. Use recurring questions to inform positioning or product discovery, and check new evidence before treating an old conclusion as current.
Common questions
Can I compare competitors with my own brand?
Yes. Create distinct keywords for your brand and competitors, then use matching date ranges and sources when reviewing results.
Are all sources equivalent?
No. Source coverage and available metrics differ. LinkedIn monitoring depends on authorized Page access; it is not unrestricted keyword search across LinkedIn.
Put it into practice
Start with one product keyword, inspect the collected mentions, and refine your rules from the results.
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